TRAYNE ai
A startup I helped bring to life through logo design and a commercial-style video utilizing Figma elements and editing skills.
client
role
PROBLEM
PROCESS / SOLUTION
I produced a commercial-style video that combined Figma UI mockups with real-world fitness footage, illustrating how users would interact with Trayne. To keep the story cohesive, I integrated:
Figma UI design elements to visualize product use and adaptability
Brand identity development through logo, color, and typography effects
Narrative pacing that balanced demonstration with emotional connection
I collaborated directly with the founder, iterating on design elements, storyline, and visuals to ensure every piece aligned with the startup’s brand direction and long-term vision.
WATCH IT HERE: https://drive.google.com/file/d/1qnKhyHJYMkxPFbatxhbGciCArPOPevGD/view?usp=sharing
IMPACT
The final video served as Trayne’s primary demonstration piece, helping the startup pitch its concept with a clear mission and user experience example. It highlighted product use cases and gave potential users a feel for the app experience. Overall, building confidence in the startup’s professional image.
THE TAKEAWAY
Working with a startup taught me how to create clarity out of ambiguity. With limited assets and provided clips, I had to think across brand, product, and storytelling at once, ensuring every design decision tied back to the vision of the business. I learned the value of rapid iteration, cross-functional collaboration, and keeping the end-user perspective at the center. This project showed me how much I enjoy connecting product functionality, design systems, and narrative storytelling to build something that feels real and impactful.
