PEONY & POPPY
Peony & Poppy is a boutique home and gift store in Noblesville, IN. Among my analysis f 34 aspects of their brand, I simplified their logo for specific packaging uses and created packaging mockups with wax seals, tags, and thank-you cards. Analysis documents on my packaging mockups are found below.
client
role
PROBLEM
PROCESS/ SOLUTION
I simplified the original logo into a circular “P & P” mark, then built realistic wax seal mockups using layering and shadow techniques. By adding highlights, bevel effects, and mirrored logo inversions, I recreated the depth of an actual pressed seal. I adjusted brand colors to blush, sage, mustard, and teal, then applied the seals across product tags, gift wrap, and thank-you cards. Each mockup was refined with perspective, lighting, and shadow adjustments in Canva to keep the designs tactile and authentic.
IMPACT
The simplified logo and wax seal system turned everyday packaging into a premium brand experience. The mockups showed how a flexible design could create consistency, cohesion, and a more polished identity for Peony & Poppy.
THE TAKEAWAY
This project gave me the freedom to be creative and think outside the box. I learned how small design choices, like simplifying a logo or adding texture, can carry through packaging, tags, and cards so the whole brand feels connected and memorable.
