Cummins inc.
As a Marketing Intern in Cummins’ Power Systems Business Unit, I redesigned core sales materials for Rail, Marine, & Oil and Gas, translating complex engineering data into clear, user-friendly visuals that helped connect technical teams with customers.
role
time line
PROBLEM
PROCESS/ SOLUTION
I redesigned the Global & North America Rail sales decks, simplifying technical specs and turning them into intuitive visual narratives for presenting to OEM's. These decks were organized for sections to be selected or hidden depending on the audience. Eventually, the decks became 180 slides of customizeable information. For Marine, I created 34+ marketing templates and ran live demos with sales teams to test usability. Collaboration was key in this role. I worked closely with mechanical and product engineers as well as branding and marketing managers to ensure every design decision was accurate and useful.
IMPACT
Both the global and North America Rail decks were delivered for public view with a strong reception. Two teams within Marine sales teams adopted my templates as their go-to toolkit. The 100,000-hour use case study of QSK50s was eliminated 2 weeks before the interview date due to the fleet company being bought out. This was for sure a learning experience in dealing with unexpected outcomes on a time-consuming project! Additionally, in my final presentation, a senior MarCom manager shared: “You pushed the bounds of Cummins marketing.”
THE TAKEAWAY
This role taught me to think like a product designer inside a global engineering company. I learned the value of design iteration, testing, refining, and improving based on feedback. I discovered how to tie design to engineering, making technical accuracy just as important as aesthetics. I have experience in building design systems at scale, where a template or deck could be reused and adapted across markets.
