BMW OF LAFAYETTE
I designed and updated website assets in Photoshop, captured and created social media content, and redefined the marketing approach for the company by thinking of user values and behavior. I aligned visuals and messaging with each target market and used specific tools such as Photoshop and VinSolutions CRM platform.
client
role
PROBLEM
PROCESS
I produced a mix of DSLR photography, long form videos, and short form videos that showcased what each audience valued. For BMW, I leaned into luxury storytelling, highlighting design lines, EV features, and tech updates like iDrive.
In post-production, I used Photoshop to fine-tune lighting, color, and clarity, making the vehicles look striking and on-brand, overall giving the company a cleaner, more professional social presence.
I dreamed up, captured, edited, and sheduled digital content to be uploaded to 22 different pages across the three dealerships, three times weekly.
IMPACT
Within three months, Instagram engagement across the dealership pages rose significantly, with Chevy and BMW posts doubling in engagement. Feature videos about BMW’s EV systems and iDrive updates consistently outperformed previous posts. Employees across all three dealerships noticed the improvement, commenting to me on how the pages looked polished and professional.
THE TAKEAWAY
This role helped me think like a product designer, not just a content creator. By tailoring posts to different consumer behaviors, I learned how important it is to design with the end user in mind while keeping a system that works across multiple brands. Iterating on visuals and formats showed me how testing and feedback shape stronger design outcomes.
